ROOT TO RISE.
BUILD WHAT’S NEXT.
Growth strategy and coaching for women building aligned wealth — in business and life.
Growth Strategist & Coach
Former Meta and Whole Foods executive helping women build aligned wealth in business and life.
I help women founders, leaders, and mothers build aligned wealth on their own terms.
Because real wealth isn’t just financial.
It’s clarity, freedom, purpose, and the courage to build a life and business that actually fits.
You’re ready for clear strategy.
You’re building — or rebuilding — something meaningful.
You want growth that lasts, not momentum you have to recover from.
You don’t need another shiny object.
You need clarity, focus, and a confident path forward.
I help founders, leaders and women navigating change make high-stakes growth decisions with clarity, informed by 20+ years leading marketing and revenue growth.
Why hire a growth coach?
Clarity when things feel scattered
Senior-level strategy for better decisions
Focused growth instead of scattered tactics
Clear positioning that resonates
Priorities that protect your energy
Executive guidance without the hire
A trusted partner for what’s next
Reset to create space.
My Philosophy
Growth rarely starts with more effort.
It starts with clarity.In athletics and in business, progress follows a sequence: pause, assess, and then move with intention.
We reset to create space.
We root in clarity.
We rise with intention.
And we build momentum that lasts.
Hi, I’m Kelly
I’m Kelly Ferraro — a growth strategist and executive advisor with 20+ years leading marketing and revenue growth at Meta, Whole Foods/Amazon, and Ogilvy.
Today I work with founders, leaders, and mothers navigating meaningful change — helping them make clear, grounded decisions about what to build next in their work and lives.
My work is guided by a simple belief: clarity comes before strategy, and strong roots are what sustain lasting growth.
Clarity before action.
Ways to Work Together
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For startups, founders, and companies seeking senior-level marketing and growth strategy.
Senior-level growth strategy and marketing leadership for startups and scaling companies. I work directly with founders and leadership teams to clarify positioning, focus strategy, and drive sustainable revenue growth.
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For early-stage founders building aligned businesses.
1:1 coaching and group coaching (Rise & Build Collective™) offerings strategic guidance for founders turning ideas into real businesses. Together we clarify your offer, positioning, audience, and growth path — so you can build with confidence and momentum.
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For women navigating career, identity, and life transitions.
Private coaching for women navigating meaningful transitions in work, leadership, and motherhood. This work creates space for clarity, alignment, and designing a life that feels both successful and deeply alive.
Revenue Impact
SNAPSHOTS
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Bridging Whole Foods & Amazon's Cultures to Accelerate Growth
Forged cross-company partnerships and agile processes to modernize a $137M media mix, improve ROI +14%, and drive incremental sales — while leading the Amazon Grocery Subscriptions marketing launch that tripled acquisition goals. Implemented marketing attribution to track success and motivate teams.
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Scaling Meta's Success with Agencies via Process Redesign
Architected a global sales framework integrating strategy, messaging, and enablement — fueling $1B+ annual revenue and +30% YoY growth across four consecutive years. Shifted focus to high-quality client interactions, C-level relationship-building, and co-marketing opportunities.
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Led Customer-Driven Innovation to Expand Spredfast's Growth
Launched Spredfast New York office and built a strategy team that translated customer feedback into scalable training, content, and custom solutions — evolving the product and ultimately positioning the company for a successful merger with Lithium Technologies and $540M exit with Vista Equity Partners.
Build momentum that lasts.
