ROOT TO RISE.

BUILD WHAT’S NEXT. 

Get clarity, strategy, and momentum — built to last.

START WITH CLARITY

Marketing Strategist & Coach with Executive Operating Experience.

You’re ready for clear strategy.

You’re building — or rebuilding — something meaningful. You want growth that lasts, not momentum you have to recover from.

You’re don’t need another shiny object.
You’re looking for clarity, focus, and a way to move forward with confidence.

Why hire a growth coach?

I help founders and leaders make high-stakes growth decisions with clarity, informed by 20+ years leading marketing and revenue growth.

  • Clarity when things feel scattered

  • Senior-level strategy for better decisions

  • Focused growth instead of scattered tactics

  • Clear positioning that resonates

  • Priorities that protect your energy

  • Executive guidance without the hire

  • A trusted partner for what’s next

Reset to create space.

My Philosophy

Change starts with rest. Real growth doesn’t come from constant motion. It comes from knowing when to pause, get clear, and build from what’s solid. As a lifelong athlete, I’ve seen this pattern repeat across business and performance: progress happens in sequence. We reset, root in clarity, rise with intention, and build momentum that lasts.

Hi, I’m Kelly

I’m Kelly Ferraro — a growth strategist and executive advisor with 20+ years as an executive leading marketing and revenue growth at Meta, Whole Foods/Amazon, and Ogilvy. I help founders and leaders make clear, grounded decisions about what to build next — guided by the belief that clarity comes before strategy, and strong roots are what sustain growth.

READ MY STORY

Clarity before action.

  • Strategic clarity without the full-time hire. Get senior-level thinking, grounded guidance, and a trusted partner to help you focus your priorities, sharpen your message, and make confident decisions. No execution. Team integration and commitment to fast action.

  • Clarity before action. This is a 1:1 engagement that blends executive growth strategy with leadership coaching — helping you clarify your direction, strengthen your positioning, and move forward with focused momentum.

  • For Founders needing immediate direction and a reset. Get fast clarity and a marketing plan — all in a day’s work.

  • Reset, then rise & build together. Focused sessions that help marketing teams pause, realign, and get clear on what matters next — without overcomplicating the work.

  • Turn your ideas into an aligned, revenue-generating business alongside other badass founders.
    A 7-week group coaching program for early stage builders launching a new business or stepping into their next growth chapter.

Services

LEARN MORE

Deliverables

1. Clear Growth Priorities

Focused goals and a shared definition of success — so your team knows what matters most right now.

2. A Differentiated Marketing Strategy

Defined audiences, sharp positioning, and clear brand and offer differentiators that make your growth story land.

3. An Executable 90-Day & Annual Plan

A measurable roadmap your team can implement immediately — with the structure, rhythms, and leadership support to make it stick.

I don’t just deliver strategy — I help integrate it into operations, working alongside your team to turn direction into execution.

Revenue Impact

SNAPSHOTS

  • Bridging Whole Foods & Amazon's Cultures to Accelerate Growth

    Forged cross-company partnerships and agile processes to modernize a $137M media mix, improve ROI +14%, and drive incremental sales — while leading the Amazon Grocery Subscriptions marketing launch that tripled acquisition goals. Implemented marketing attribution to track success and motivate teams.

  • Scaling Meta's Success with Agencies via Process Redesign

    Architected a global sales framework integrating strategy, messaging, and enablement — fueling $1B+ annual revenue and +30% YoY growth across four consecutive years. Shifted focus to high-quality client interactions, C-level relationship-building, and co-marketing opportunities.

  • Led Customer-Driven Innovation to Expand Spredfast's Growth

    Launched Spredfast New York office and built a strategy team that translated customer feedback into scalable training, content, and custom solutions — evolving the product and ultimately positioning the company for a successful merger with Lithium Technologies and $540M exit with Vista Equity Partners. 

Build momentum that lasts. 

Growth is a constant.

I believe in progress over perfection — grounding decisions in data, moving fast, and learning our way into better outcomes, together.

  • "You just stated, in two minutes, the marketing challenge we've been trying to crack for years."

    — Marketing Consulting Client, 2x CEO & Founder

  • "Thank you for all your killer feedback and guidance; you are an incredible motivator. I felt so energized after the call!"

    —1×1 Coaching Client

  • "This cohort is so inspiring! I am already building and launching faster than I had imagined."

    —Rise & Build Collective Member

READY TO RISE?

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